Web

Client: Vail Snowsports School
Project: Website copywriting
Mission: To create an engaging recruitingtool for the VSS.
Approach: Developed original content for the introductory pages, presented staff bios in unique informative way, and edited existing "fine print" pages to make them more reader friendly.
Result: A persuasive, fun look at working for VSS.
Design: RTP
Check it out: www.vailsnowsportsschool.com

Client: Forest Reents Foundation
Project: Website copywriting/editing & creative design direction
Mission: To redesign site and rewrite copy for a non-profic cancer foundation.
Approach: Thoroughly cleaned up, edited and rewrote sections of copy, while maintaining the sincerity of the original message. Provided design direction in an effort to make the information presentable in a professional and personal way.
Result: A reader-friendly, navigable site for potential sponsors and families alike.
Design: Ed Monterrubio
Check it out: www.forestreentsfoundation.org

Client: County Line Lumber Company
Project: Website copywriting
Mission: To write original copy for this local brand’s first website.
Approach: Researched competition to find a way to differentiate this friendly company from the big box retailers. Starting from scratch, developed colloquial, yet informative copy and messaging with a focus on the value of buying locally, for both contractors and homeowners.
Result: A web presence and brand foundation.
Check it out: www.countylinelumberco.com

Client: Creative Navigation
Project: Camp websites
Mission: To deliver a huge amount of critical information while conveying the value and fun of a camp experience.
Approach: Developed detailed outline for each copy-heavy site, created original headlines and taglines, followed by fun, fresh copy and inspiring messaging, all the while keeping design elements in mind.
Result: An inspiring and informative take on the camp experience, for parents and kids alike.
Design: Creative Navigation
Check it out: www.campecho.com, www.campcolemancountry.com

Client: Reents Consulting
Project: Website copy & creative direction
Mission: To create a simple, informative site for clients and prospective clients.
Approach: Determined the scope of the industry and market through thorough research. Wrote smart, professional, original, keyword-rich copy describing company and services. Developed creative strategy and managed design elements around messaging.
Result: A web presence and brand foundation.
Design: Ed Monterrubio
Check it out: www.reentsconsulting.com

Print/Multimedia

Client: Chefsmart
Project: Direct mail campaign, four-series
Mission: To develop a B2C campaign to present Cen Tex Supply Company’s Chefsmart retail brand to consumers.
Approach: Identified four products to present to retail customers and developed catchy taglines, engaging detail descriptions and inspiring calls to action.
Result: Increased store traffic and boost in retail sales.
Design: ToolStudios
Download

Client: Avid Designs
Project: Real estate sales package & DVD script
Mission: To sell a $10 million property in the Vail Valley.
Approach: Developed headlines, taglines and original copy for sophisticated audience highlighting lifestyle, location and property features via look-book, direct mail postcards and DVD.
Result: Unparalleled professional presentation of property, increased exposure in luxury real estate market.
Design: Avid Designs
Download

Client: Vail Snowsports School
Project: Snowboard teaching handbook
Mission: To edit/rewrite existing information.
Approach: Working around design elements, thoroughly edit and rewrite the conglomeration of copy provided over several years by many different snowboard coaches, watching carefully for grammar, clarity and syntax.
Result: A proofed, professional teaching tool.
Please call for more information about this portfolio item.

Client: Avid Designs
Project: Real estate look-book
Mission: To sell a ski-in/ski-out luxury penthouse property.
Approach: Researched property and interior design firm. Created original headlines, taglines and copy for international audience, featuring details of location, lifestyle, living space and amenities.
Result: Artistic, professional exposure of the property for international distribution.
Design: Avid Designs
Download

Turnkey

Client: Happy Hour Boulder
Project: All phases of development, marketing plan and launch
Mission: To create a comprehensive online happy hour directory for the greater Boulder area.
Approach: Defined, coordinated and executed comprehensive plan and rollout strategy, including the initial business planning concepts, creative direction, launch and ongoing marketing/PR.
Result: The first inclusive listing of local happy hours, widespread brand exposure, tons of editorial coverage and number one search engine rankings.
Design: Tara Brouwer
Check it out: www.happyhourboulder.com

PR/Communications

Client: Professional Ski Instructors of America
Project: Communications strategy
Mission: To develop copy for a PSIA communications package. This rollout was for The Matrix, an online learning tool for ski instructors.
Approach: According to the list of deliverables outlined by the client, wrote original copy for all phases of the full-coverage marketing plan – strictly informational, instructional pieces for the member organizations and creative engaging pieces for the end user.
Result: A more streamlined communications plan for PSIA.
Download

Client: Vail Snowsports School
Project: Employee manual
Mission: To redefine and restructure the presentation of information and produce a more reader-friendly manual.
Approach: Re-outlined and restructured the content, followed by thorough edit/rewrite of all copy, making it more succinct and engaging, while adhering to the standards of VSS internal communications.
Result: A concise, improved means of disseminating critical information.
Please call for more information about this portfolio item.

Client: Silverline Payroll
Project: Media kit
Mission: To develop a multi-use information kit.
Approach: Outlined a series of inserts to be selected, based on target audience, for inclusion in a company information kit. Developed headlines, taglines and copy for product/service offerings inserts, wrote detailed company introduction and issued press releases.
Result: Professionally packaged information; effective, tangible sales tool for company reps.
Design: Tara Brouwer
Download

Client: Miscellaneous
Project: Public relations
Mission: To get free editorial coverage.
Approach: Write newsworthy press releases for various ventures/companies. Follow-up with press to facilitate media coverage.
Result: Free publicity
Download

Journalism/Editorial

Please contact me for clips.

For Fun

I love to blog! Below are links to my various blogging sites and projects. Be sure to check out my copywriting blog for more compelling reasons to work with a professional writer.

www.Megskis.blogspot.com
www.CopywritingAndCreativeStrategy.blogspot.com
www.Cooltiques.blogspot.com
CU Grad Gab